When we started offering our service, we were not sure if farmers would be for it at all. We quickly found out that they were. But would they be able to pay for a reasonable margin on the service? We have been ramping up the prices and margins to find this out. We can now say with confidence that they can pay a unit price per service that gives us the margins we need. The reason why is the value we add. Even at slightly higher unit prices, we still provide the best value in irrigation for a smallholder. This is another milestone showing this is the way to provide smallholder farmers with irrigation.